20 mid-priced designer brands that are great for a wardrobe update

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Aussie brand Sir was founded on the premise of filling a woman’s wardrobe 24/7 with its stylish pieces, hence its name, which is an acronym for separates, intimates and ready-to-wear. From backless dresses (which you will likely have seen all over Instagram) to linen two-pieces, it is a great label to turn to during the warmer months.

We go there for: Great summer dresses.

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An effortlessly cool Scandi label that is wildly popular with fashion influencers and editors alike, Baum und Pferdgarten is known for its punchy prints, unexpected silhouettes and relaxed attitude to style.

We go there for: Playful pieces.

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Another label that is beloved on social media is London-based sustainable brand Damson Madder. From cute quilted waistcoats to printed dresses, colourful two-pieces and denim maxi skirts, the brand delivers fun and unexpected pieces each season, many of which end up all over our Instagram feeds.

We go there for: Eye-catching designs.

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Now a firm favourite with fashion editors and consumers, British brand Rixo is known for its bold prints that are inspired by vintage and retro clothes, which are perfect for making a statement everywhere from work to weddings.

We go there for: Bold occasion-wear.

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From its oversized Bea blazer to its colourful shirts and perfect trousers, The Frankie Shop has quickly become one of the fashion set’s favourite contemporary labels.

We go there for: Great tailoring that looks far more expensive than it is.

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Undoubtedly one of fashion’s favourite mid-priced labels, Copenhagen-based Ganni is known for injecting Scandi cool into the wardrobes of women all over the world. From its unexpected prints and cuts to its cult accessories, this is one brand to put on your radar immediately, if it isn’t already.

We go there for: Statement pieces.

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There are more than a few great contemporary labels to come out of Australia, and one of our favourites is St Agni. Founded by a husband and wife in Byron Bay just over five years ago, the brand is known for its elegant and timeless pieces, which are designed to be in your wardrobe season after season.

We go there for: Classic, easy-to-wear dresses and accessories.

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Bali-based, travel-friendly label Faithfull The Brand has become a favourite with the style set for its incredibly chic take on holiday-wear. With ethics and sustainability at the forefront of everything Faithfull does, there is little wonder it has earned itself such a fanbase over the past few years, even becoming royally-approved.

We go there for: Our holiday wardrobe.

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Awake Mode, aka ‘All Wonderful Adventures Kindle Enthusiasm’, is a London-based label known for creating unique, art-inspired pieces which are perfect for adding something a little different to your wardrobe.

We go there for: Statement officewear and chic shoes.

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A well-known force in the fashion industry, Reformation is the Los Angeles-based, ethical boutique known for its cool dresses, fun flares and celebrity-approved fashion. A-list fans include Emily Ratajkowski, Kaia Gerber and Behati Prinsloo.

We go there for: Summer frocks, Seventies separates and anything for wedding season.

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A label loved by supermodels, Paris Georgia is a New Zealand-based brand which specialises in Nineties-inspired minimalism and aims particularly to design pieces that will last more than a few seasons.

We go there for: Sleek, versatile separates.

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If you’re wanting to add a little something different to your wardrobe, look to Los Angeles-based Staud, a brand famous for its colourful, unexpected accessories, voluminous dresses and punchy prints.

We go there for: Accessories that will liven up any outfit.

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If it’s your dream to dress like a French girl, then you need to know about influencer Jeanne Damas’ amazing line. Filled with classic pieces that will effortlessly help you to build a capsule wardrobe, Rouje is a destination every fashion editor relies on.

We go there for: Pretty spring dresses and jeans.

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This London-based brand creates stylish clothing that looks far beyond its price tag. From elegant eveningwear to fashionable tailoring, Kitri will help you to solve plenty of wardrobe conundrums.

We go there for: Easy-to-wear but stylish dresses and separates.

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You’ll likely recognise the brand’s pretty floral dresses, which have been seen on several members of the A-list. These are the bread and butter of the brand, but you’ll also find cool T-shirts, slip dresses and girly tops.

We go there for: The prettiest of tops and dresses.

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The Line By K was founded by blogger-turned-designer, Karla Deras in Los Angeles, who wanted to create high-quality pieces that would elevate every part of a woman’s wardrobe. Described as “basics that are anything by basic”, Deras aims to inspire confidence in her customer through her pared-back but beautiful designs. Think colourful knit dresses, excellent shirting a really, really great jersey separates.

We go there for: Amped-up basics.

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Bassike is one of the most exciting sustainable designers to come out of Australia in recent years, with the label focussing on a very minimalist aesthetic. Strapless cotton sun dresses, sleek separates and an elegant take on loungewear make up its current collection, all of which is made through sustainable practices.

We go there for: Grown-up summer separates.