Leading menswear brand opens first store in NI

Charles Tyrwhitt opened on Belfast’s Arthur Street on Thursday.

It is the ninth store the brand has opened in the past 18 months.

The Belfast store will be open seven days a week allowing customers to browse the brand’s signature formalwear and smart casualwear, ranging from shirts, suits, knitwear, shoes and accessories, as well as their latest autumn collections.

One-on-one styling appointments will also be available, demonstrating Tyrwhitt’s ethos of ‘helping men to look good and feel good – effortlessly’.

Having made advances with its ongoing commitment to climate positive projects, the store will feature the brand’s innovative shirt and suit recycling scheme, rewarding customers who bring in old shirts and suits – ‘Tyrwhitt or not’ – with discounts.

Reinforcing the brands global growth success and understanding of the brick-and-mortar landscape, the new location is part of Tyrwhitt’s run of store openings within the UK and further afield.

This latest retail space will bring the brand’s global store count to 72 in total, with plans for a further five before the end of the year.

Joe Irons CMO, said: “In a time when the high street needs a real boost, we can’t wait to open our first store in Northern Ireland and show a new customer base what Charles Tyrwhitt has to offer.

“We hope that we impress both locals and tourists alike with our wide range of products and impressive new retail space.

“A space like this really does lend itself well to a whole experience and we’re looking forward to showing the people of Belfast that Charles Tyrwhitt offers unparalleled customer service experience and great products!”