Xtremepush partners with Playtronix

Xtremepush, the leading provider of CRM and loyalty marketing powered by AI, has penned a strategic deal with white label casino supplier Playtronix to elevate its clients’ personalised marketing campaigns.

As part of the global agreement, Playtronix will utilise Xtremepush’s agile, all-in-one customer engagement platform to deliver real-time CRM and free-to-play (F2P) solutions to clients. In turn, the company will also integrate Xtremepush’s gamification and multichannel engagement tools.

Xtremepush will initially bolster one of Playtronix’s Brazilian clients’ retention and data-driven marketing power, with plans to expand this to other global customers in the future. 

The partnership builds on Xtremepush’s growing position as a leader in its field, following a series of deals with high-profile operators such as Playr.Bet, Vibra Gaming and The Pools. 

Robbie Sexton, director of partnerships at Xtremepush, said: “We are pleased to have been chosen by Playtronix to improve the experience of their customer base and bring added value to their wider offering. 

“Playtronix pride themselves on being at the forefront of player gamification and top-notch UX and have identified our product as a must-have to continue fulfilling this commitment to customers.”

Marin Zvonarevic, co-founder and COO at Playtronix, said: “We are truly excited to agree this partnership with Xtremepush and bring their personalised solutions to our igaming clients across various markets. 

“We strongly believe this will significantly improve the satisfaction of our customers and drive increased loyalty of their players.”