A Look At How Technology Is Helping To Personalise The Experience At Online Casinos

One of the world’s fast-growing industries that’s forever being shaped by the latest technological innovations is the online casino industry, which generates billions of dollars annually.

Thanks to the forward-thinking operators who control today’s most trusted casino sites and their willingness to embrace the latest technologies and adapt to an ever-changing landscape, the experience of playing on these sites is now more personalised than ever on an individual level. 

Let’s dive in to discover which technologies are helping revolutionise online casinos, improve the experience, and forever change how we interact and engage with these digital entertainment websites. 

What key technologies do operators use to push the boundaries of what is possible at online casinos?

Cutting-edge technology has always played a key role in the evolution of online casinos. Employing these new technologies helps make online casinos safer than ever for anyone who joins one of these sites. 

It also makes them more entertaining, keeping players happy and frequently returning for a similarly unforgettable experience. This helps fuel the significant year-on-year growth that many of the industry’s most successful operators report each year. 

To achieve this success, some of the most important technologies that have helped ensure the year-on-year-revenue in this industry grows significantly each year are the following:

• Cloud gaming/computing – thanks to this technology, software providers can develop more games, and websites can house an almost unlimited number of titles in the cloud, which is why, today, so many top-rated casino sites have 7,000 to 8,000 or more individual games to explore
• Better cybersecurity – enhanced cryptographic Secure Socket Layer (SSL) encryption measures, typically 128-bit or higher, have made these sites safer and more secure than ever
• Artificial intelligence – AI-powered tools and applications are also helping make sites safer, payments quicker, bonuses bigger and more relevant, and better game suggestions. It also improves existing systems and makes business more efficient. AI-powered technologies can also detect patterns in play to prevent problem gambling, raise alarms and offer guidance if needed, prevent underage gambling, and reduce other fraudulent activities
• Live streaming – today’s live streaming capabilities are far more capable of handling 4K ultra/high definition live streams in real time
• Faster internet/Wi-Fi speeds – faster internet speeds (especially where 5G has been rolled out, but also areas with excellent 4G signal) have reduced latency, lagging, disconnection, and annoying buffering issues, which has improved the experience
• Web browsers – in recent years, web browsers like Chrome, Vivaldi, Firefox, Microsoft Edge, Internet Explorer, Safari, and Opera, to name a few, have significantly improved. They are now more dynamic, multi-functional and capable than ever, which has helped online casino websites reach their full potential
• Websites – the websites where online casino games are played have also become far more functional, intuitive, responsive, and easier to navigate
• Payment gateways – online payment processing companies, such as Visa, PayPal, American Express, Mastercard, Venmo, Apple Pay, Bank Transfers, and most others, have significantly improved their systems, making deposits near-instant, and withdrawals are often processed in under a few hours (in some cases, as little as 15 to 20 minutes)
• Device compatibility – almost all online casinos and games have been fully optimised to work well on almost any modern PC or mobile device and most operating systems, meaning no players are excluded, and that these sites are now more accessible than ever
• Blockchain and cryptocurrency – some of the world’s safest sites have also recently started allowing cryptocurrency deposits and withdrawals, facilitated by highly encrypted, decentralised blockchain technology

How has artificial intelligence helped make the experience more personalised and improved free spins bonuses and other online casino bonuses?

The use of artificial intelligence and various AI-powered tools and applications, such as generative AI, machine learning (ML) and big data gathering and analysis, has enabled operators using this technology to tailor promotional offers and provide more relevant online casino bonuses. 

It’s no secret that a key part of the industry’s offers to attract new customers are free spins bonuses, which Time2Play has a full-time team dedicated to ranking and curating for their readers (if you needed more proof that this particular bonus type is king). But AI can enable these sites to really optimise even the most well-loved of bonus style, including matching deposit bonuses, cash back bonuses and other daily log-in bonuses. 

Back in the day, long before online casino operators used AI, any bonuses players were offered were typically generic, meaning they would be the same for everyone. 

Today, AI-powered tools monitor each player’s account activity and how they interact with the website, games, bonuses, and promotions to find out what they like and don’t like. Therefore, operators can offer better game suggestions (based on your playing history and which games you seem to enjoy playing more or avoid) and more relevant daily log-in bonuses. 

For example, if you always play online scratchcards, you will most likely find that you will be offered more scratchcard-themed bonuses and promotions. If you always find yourself playing classic table and card games, like blackjack and roulette, you will likely receive more table/card game-themed bonuses. 

Similarly, suppose all you play is online slot machines. In that case, you will likely be offered more free spins bonuses to try out your favourite online slots instead of free scratchcards, bingo tickets, or table and card game bonuses. 

Any free spins you receive today can be used on the games you most recently played more than any others. 

Final thoughts

Today’s most successful online casino operators have also found several other clever marketing strategies to retain their current fully registered members by offering bonuses with lower wagering requirements. 

The most trusted operators who actively promote responsible gambling also now protect their fully registered members by offering a range of safer gambling tools. 

Things like session time reminders, spending caps, win/loss limits, and daily, weekly or monthly deposit limits are just a few examples of the responsible gambling controls players now have access to. When used correctly, they help players remain within their budgets, which keeps things safe and fun for everyone involved.