Best Black Friday deals for 2024 – Which? News

Get the best value for your money this Black Friday with top product picks and shopping advice from the experts at Which? 

If you’ve got your eye on a new TV, laptop, fridge freezer or washing machine, you want the best product at the keenest price. But with so many products on offer at this time of year, it can be tricky to know for sure if a deal you’ve spotted is any good. That’s where Which? comes in…

Black Friday 2024: From dates to shopping tips, we explain all you need to know. 

Best Black Friday deals for 2024

Though Black Friday only falls at the end of November this year, some retailers have already started releasing their early deals.

Here are some of the best we’ve spotted so far…

Best mobile phone deal

Google Pixel 8a

* Average price in the past six months: £475. Cheapest price in the past six months: £349

• 6.1-inch OLED screen with 2,400 x 1,808 resolution
• Google Tensor G3 chipset with 8GB of Ram
• Two rear cameras with 4K video recording

We like: The long security-update period

We don’t like: The shorter battery life

The Google Pixel 8a is a scaled-back version of Google’s flagship Pixel phones, but you still get premium screen and processor specs.

It supports 5G and Wi-Fi 6E, and the camera lenses have a high resolution and clever editing tools.

It’s available for just £349 at Laptops Direct, or compare other retailers below.

Check out contract deals and read our full Google Pixel 8a review for the results from lab testing.

See more of the best Black Friday mobile and Sim-only deals.

Best laptop deal

HP Pavilion 16-af0002na

* Average price in the past six months: £927. Cheapest price in the past six months: £780

• Intel Ultra 7 processor
• 16GB of Ram
• 16-inch screen

We like: It has lots of ports

We don’t like: The screen could pop out more

This is a powerful large laptop that should have sufficient specs including 16GB Ram future-proof it for years to come.

Its giant 1TB SSD should mean you don’t have to worry about running out of storage space. It weighs 1.72kg, meaning it’s still reasonably portable to take round with you despite its larger screen. 

Read our expert review of the HP Pavilion 16-af0002na to see if it meets your needs.

See more of the best Black Friday laptop deals.

Best tablet deal  

Apple iPad Pro 11-inch 7th generation (2024)

* Average price in the past six months: £994. Cheapest price in the past six months: £899

• 11.1-inch screen
• M4 processor and 16GB of Ram
• 256GB of storage

We like: The bassy speakers

We don’t like: You can’t have more than one user profile

The seventh-generation 11-inch iPad Pro from Apple is already discounted.

Being a top-of-the-line tablet, it has all of Apple’s latest tech, such as the new dual-OLED displays (one on top of the other for extra brightness) and the M4 processor. 

Aside from the size of the screen and the resolution, the 11-inch Pro is the same as the 13-inch.

How did it perform in our independent lab tests? Read our expert Apple iPad Pro 11-inch 7th generation (2024) review for all the answers. 

The silver version is discounted to £957 at the EE Store. Compare this with other retailers’ prices below.

See more of the best Black Friday iPad and tablet deals.

Best broadband deal

NOW Full Fibre 75 

• Average speed 75 Mb/s
• £22/month
• 24 month contract

We like: It’s a decent speed

We don’t like: The price may change

This is a particularly attractive fibre broadband deal given the 75Mbps average speed.

Keep in mind that Now Broadband occasionally implements ad-hoc price increases (social tariffs excluded).

Read our NOW Broadband review to see how it fares in our survey. 

See more of the best Black Friday broadband deals, or check deals in your area by entering your postcode below.

Best TV deal

LG OLED42C44LA 

* Average price in the past six months: £963. Cheapest price in the past six months: £869

• 42-inch 4K TV
• OLED display
• HDR10, HLG and Dolby Vision formats supported

We like: It’s easy to use

We don’t like: Lacks some accessibility settings

This high-end TV has plenty of gaming features and other nice-to-haves. There’s a microphone in the remote, so you can use Alexa, Google Assistant or LG’s own ThinQ voice assistant to control many aspects of the TV.

It has a 100/120Hz screen, plus you get a built-in twin-tuner PVR, so you can record from two channels at once and watch TV on another channel while recording.

You need to connect a USB hard drive to take advantage of this feature, though.

Read our LG OLED42C44LA review to see how it performed.

See more of the best Black Friday TV deals.

Best vacuum cleaner deal

Dyson V12 Detect Slim Absolute

* Average price in the past six months: £485. Cheapest price in the past six months: £399

• Bagless and cordless handstick vacuum cleaner
• 0.4 litre dust capacity
• Weighs 2.5kg

We like: It’s easy to use

We don’t like: It’s not the quietest

Like many Dyson models, this one comes with several eye-catching features.

There’s a laser beam on the illuminated cleaner head to highlight tiny dust particles that are often tricky to detect on hard floors, and a digital screen that displays the number of particles the V12 sucks up as it cleans. It also shows you the three power modes (auto, eco and boost), the battery life, and sends maintenance alerts.

There’s a hair tool for picking up animal fur and long hair, a crevice tool for cleaning narrow gaps and other nooks and crannies, a wand clip, a low reach adapter, a combination tool and a charging station. 

To find out how well it performed, read the full Dyson V12 Detect Slim Absolute review.

See more of the best Black Friday vacuum cleaner deals.

Best fridge freezer deal

Bosch KGN492LDFG

* Average price in the past six months: £910. Cheapest price in the past six months: £855

• Freestanding
• Frost-free freezer
• Silver-coloured

We like: It’s quiet

We don’t like: Don’t be swayed into buying it on account of the holiday mode: our tests of this feature on other models found it’s often not worth the hassle

This silver-coloured freestanding fridge freezer has five shelves in the fridge compartment, three of which can be adjusted to accommodate a few larger items.

There are also three egg racks and four compartments in the fridge door. The freezer has three drawers and one ice-cube tray.

Settings include an economy setting and rapid cooling and freezing for when you’ve just introduced a large batch of food that needs to be chilled or frozen quickly.

Read our full Bosch KGN492LDFG review to see if this model is for you.

Buy it for £855 from JC Campbell Electrics or check prices at other retailers below.

See more of the best Black Friday fridge freezer deals.

Best air fryer deal

Tefal Easy Fry Dual Air Fryer & Grill EY905D

* Average price in the past six months: £173. Cheapest price in the past six months: £110

We like: It’s quiet

We don’t like: It weighs 8kg, which is heavy but not unusual for a large dual model

Unlike many other air fryers that are made from plastic, the outside of this one is covered in stainless steel.  It measures 31 x 42 x 40cm (H x W x D).

Easy Fry Dual has two different sized drawers – a large drawer with a capacity of 5.2 litres and a smaller has a capacity of 3.1 litres, according to Tefal.

The digital display allows you to switch between six auto programs: fries, chicken, vegetables, fish, dessert and dehydrate. If you’re not a fan of those, you can adjust the temperature manually.

Read our full Tefal Easy Fry Dual Air Fryer & Grill EY905D review.

See more of the best Black Friday air fryer deals.

Best mattress deal

Jay-Be 2000 Hybrid E-Pocket Eco Truecore

We like: It feels cold to lie on, it’s not too bouncy

We don’t like: Non-removable cover, no sleep trial

The Jay-Be 2000 Hybrid mattress includes an 18.5cm pocket spring core, with a 2.5cm mini pocket spring core above it and several layers of polyester webbing. It’s 24cm deep.

The term ‘hybrid’ is slightly confusing in the case of this mattress. Hybrid mattresses are usually a mix of pocket springs and foam layers, but there is no foam in this mattress.

Read our full Jay-Be2000 Hybrid E-Pocket Eco Truecore review to see if it’s the right model for you.

See more of the best Black Friday mattress deals.

Best washing machine deal

AEG LFR71844B

* Average price in the past six months: £558. Cheapest price in the last six months: £409

• Freestanding
• 8kg cottons capacity
• White

We like: It’s easy to use 

We don’t like: Oversensitive buttons in places

This is a medium-sized model, with an 8kg capacity for cottons and 3kg capacity for synthetics, as well as a 1400rpm maximum spin speed.

There is a delay start of up to 20 hours, a child lock and a time-remaining display.

It also includes a ‘ProSteam’ feature aimed at reducing the need for ironing, plus an ‘Add wash’ feature that lets you pop in extra pieces of laundry once the program has started running.

Read our full AEG LFR71844B review to find out if it’s the right model for you.

It’s currently on offer from Buywise for £429, or compare prices at other retailers:

See more of the best Black Friday washing machine deals.

Why should I shop the Black Friday sales with Which?

Sadly, not all Black Friday deals are good ones. That’s where Which? comes in.

• Our experts track prices throughout the year (not just when the sales are on). So we can cut through the retailers’ spin and bring you the deals we consider to be genuinely good value.
• On this page, we’ll only feature products that performed well in our independent tests. We don’t promote deals on bad products.
• Reading our reviews will help you decide if a product is right for you before you buy – so you get the best bang for your buck.

We’ll update this page regularly with good deals throughout the Black Friday sales, so do check back.

What will be on offer in the Black Friday sales?

You can buy pretty much anything in the Black Friday sales. These are just a few of the best deals we spotted last year:

• Samsung’s QLED TVs used to be top of the range, but Neo QLEDs and OLEDs now take the top spots, so we saw the Samsung QE55Q80CATXXU for a great price.
• We found the Asus ZenBook 14 Flip OLED UP3404VA discounted to £799, about £300 off its regular price.
• If you were after a short broadband contract, Now’s Broadband Super Fibre was just £23 a month with a £10 upfront cost.
• The pricey Dyson Gen5Detect cordless vacuum was available for £699 – still punchy but you got a lot of features for the money.

How long does Black Friday last?

The Black Friday sales seem to start earlier and earlier each year, with many retailers discounting products throughout November.

This year, Black Friday falls even later than it did in 2024 (Black Friday 2024 is on 29 November and Cyber Monday is on 2 December). So this year, we’re expecting retailers to kick off their early deals on 1 November.

Bookmark this page to keep up-to-date with all the latest Which? picked offers over the weekend.

Black Friday shopping tips

Get ahead on the Black Friday deals with our top shopping tips and advice on your consumer rights.

Check the Which? website

As well as finding you the best deals this Black Friday, we’ve also put together a list of the best and worst shops.

We’ve quizzed thousands of Which? members on their experiences of shopping in some of the country’s best-known stores and websites, as well as their experience buying lesser-known brands.

After crunching the numbers, we can reveal which retailers score highly on product quality, range and value for money.

To see which retailers impressed in our shopping survey, head over to our extensive guide on the best and worst shops.

Watch out for sneaky Black Friday tricks

Some retailers use underhand tactics to pressure you into making a purchase.

These include anchor pricing (when products are on sale more often than they aren’t), pressure selling (’30 people are viewing this right now!’) and dubious claims about the ‘before’ price of a product.

If you’re unsure how good a deal is, use a tool such as PriceRunner to compare prices across retailers.

Find out how to get the best price when shopping online.

Research customer reviews

It’s always a good idea to read reviews before you buy a product, but bear in mind not all reviews are trustworthy, as some sellers incentivise people to post fake positive reviews to drown out genuine negative ones.

If you’re in any doubt, check out our expert guide on how to spot a fake review.

Returning goods

Whether you bought a product in-store or online, you still have rights under the Consumer Contracts Regulations.

The regulations give you a 14-day window to return a non-faulty product, which begins on the day you receive your goods. Many retailers will give you longer than this, but it is always best to check before you buy.

Need to know more about your online shopping rights? See our online returns guide.