RubyPlay strengthens Dutch market reach in partnership with 711

RubyPlay, an innovative B2B igaming development studio, is further expanding in the Netherlands by integrating its games live with 711.nl, a leading online operator in the country.

Launched in April 2022, 711.nl offers a wide variety of games through its rapidly growing online operator, providing a responsible and entertainment-led player experience. With an ever-growing presence in the Dutch market, the partnership will create more opportunities for players to immerse themselves in RubyPlay’s award-winning titles.  

RubyPlay’s entire portfolio of unique games are set to go live with the Dutch online casino brand, including Diamond Explosion 7s, Mayan Cache and the recently released Gummy Giga Match. 

The collaboration with 711 marks another high profile deal in the Dutch market for RubyPlay, with the provider’s efforts to expand its presence across regulated markets ongoing, driven by the success of its games.   

Dr Eyal Loz, chief product officer at RubyPlay, said: “We are thrilled to partner with 711.nl and further strengthen our presence in the Dutch market. This collaboration allows us to bring our innovative games to a wider audience, providing even more players with the chance to experience the excitement of our premium portfolio. 

“As we continue to grow in regulated markets, we look forward to delivering high-quality entertainment and enhancing the gaming experience for players in the Netherlands.”

Gilles De Backer, chief commercial officer at 711, added: “RubyPlay is a great addition to our platform, and we’re excited to finally bring their games to our players in the safe and responsible environment we provide at 711. We’re confident our players will enjoy their games as much as we do.”