Shopping
Our 2024 Black Friday tech deals guide
Most big UK technology retailers are taking part, including Amazon, John Lewis, Argos, Currys, AO and Very. And it’s no longer just one day – there’s a whole Black Friday week, if not more.
We know that prices, across the board, feel more expensive than ever at the moment. That’s why we’re here to cut through the noise with our curated list that highlights only the best tech products and the most significant discounts across UK retailers.
What is Black Friday?
Black Friday, held the day after Thanksgiving in the US, has become the UK’s largest shopping event since Amazon introduced it in 2010. Discounts are generally at least 20% across most categories, with offers typically lasting through to Cyber Monday (Monday, 2 December 2024).
When do Black Friday deals start in the UK?
While Black Friday is officially on 29 November, many retailers kick off their sales earlier, with deals beginning as early as mid-November.
How long does Black Friday last in the UK?
Black Friday has evolved into a weekend event with deals starting up to a week before, ending with Cyber Monday on 2 December 2024. In our experience covering the event for the last six years, most deals remain available until stock runs out.
What date is Black Friday in shops?
The best in-store deals will be available on Friday, 29 November, continuing through the weekend. In-store shopping can be hectic, so we recommend online ordering and either picking up your deals or having them delivered.
Where is the best place to shop for Black Friday tech?
The tech retailers to watch this Black Friday are Amazon, Argos, John Lewis, Currys, AO, Very, and GAME. Major brands like Samsung and Google, and mobile providers such as O2, EE, Vodafone, and Three, are also expected to offer discounts. Don’t overlook refurbished stores like Amazon Renewed and MusicMagpie for deals as well.
Which UK stores are having Black Friday sales?
Unlike Amazon Prime Day, Black Friday involves a wide range of UK stores, both high street and online. Aside from tech, you can expect deals across kitchenware, fashion, furniture, beauty, and more.
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Tapo Matter Smart Wi-Fi Plug with Energy Monitoring, P110M
The winner from our in-depth tests, TP-Link’s P110M Matter smart plug offers seamless integration with all major smart home ecosystems, making it an excellent choice for users looking to future-proof their home automation setup. If you just want to use its own app, the easy-to-use Tapo platform allows for remote control, scheduling, and energy monitoring too.
LG C4 (OLED65C4) 4K OLED TV
This is a minor but not insignificant price drop on one of our favourite TVs. The LG C4 was a top performer on our tests, scoring 88/100. It’s a new launch for 2024 and is an excellent choice for gorgeous OLED picture quality, class-leading gaming features and great connectivity. It has dropped in price gradually since its launch and is now at its lowest price to date.
Nothing Ear (a) wireless earbuds
The Nothing Ear (a) earbuds are a steal at this price, delivering high-quality audio with support for rich, high-resolution sound and customisable active noise cancellation (ANC).
They also have a low-latency mode and multipoint connectivity, making them a good pick for both everyday use and mobile gamers. Plus, they’re lightweight and comfortable, with a transparency mode and an easy-to-use app for adjustments.
Cambridge Audio Melomania M100 Earbuds
The Cambridge Audio Melomania M100 earbuds deliver impressive sound quality and battery life and are some of the buds that impressed us the most this year.
They offer a balanced, detailed audio experience with rich bass, clear vocals, and impressive clarity across music genres. Noise-cancelling is also highly effective, they fit comfortably and they’ve got a comprehensive app for customisation and personalisation.
Sennheiser Momentum 4
Sennheiser’s Momentum 4 headphones offer an impressive combination of superb sound quality and class-leading battery life, delivering up to 60 hours on a single charge, even with active noise cancellation enabled.
Their design is comfortable for hours of wearing and the adaptive noise-cancelling is effective. Within the Smart Control app, there’s also access to customisable and personalised sound profiles and “Sound Zones”, which adjust audio settings based on your location.
Soundcore Motion 300
The Soundcore Motion 300 is a rugged, portable Bluetooth speaker with waterproofing that makes it perfect for outdoor use. It offers excellent sound quality with customisable settings, support for high-resolution audio and an impressive battery life of up to 13 hours, so it can keep up with you for a whole trip without needing a recharge.
Amazon Echo Show 5 (3rd Gen)
The Amazon Echo Show 5 is a compact and affordable smart display, perfect for small spaces like countertops or bedside tables, offering easy access to Alexa’s voice-controlled features and video content on its little screen. You can currently get two devices for less than £90 by applying the promo code ECHOSHOW5 at checkout.
Nothing Phone (2a)
The Nothing Phone (2a) is a standout in the budget smartphone category with its premium 6.7-inch AMOLED display, which features vibrant colours and a high 120Hz refresh rate for smooth scrolling and a great viewing experience for media and gaming. Its dual 50MP camera system captures vibrant and contrasty photos and videos, making it a strong performer for the price – especially now that it’s under £300.
Google Pixel 8
While now replaced by the Pixel 9, the Google Pixel 8 offers a bright display for vibrant visuals and smooth scrolling, even in direct sunlight. It’s powered by a great Google chip that delivers advanced features for image processing and voice commands. And, like all Pixels, we love its standout camera performance.
Additionally, it comes with extended software support, promising seven years of updates, something that sets it apart from several Android competitors.
Google Pixel 8 Pro
Google’s Pixel 8 Pro is a terrific phone that still competes well with the flagship models of today, despite launching in 2023. It has a fantastic triple rear camera system for excellent snaps, smart photo editing tools, clever AI onboard, a sleek design and Google’s simple and user-friendly “clean” version of Android. At this price, it’s a big upgrade at a great discount – this is the first time it’s ever been under £500.
Nintendo Switch OLED 64GB Console with Super Mario Bros Wonder and 12-Month Nintendo Switch Online Membership
The Nintendo Switch OLED takes all that’s great about the original Switch and enhances the gaming experience with a larger, 7-inch OLED display for vibrant colours and deep contrast. It’s made to make handheld games look stunningly vivid, and may be a great upgrade for the Nintendo Switch fan in your life.
This Switch model is usually at least £289.99 and the game is usually £34 – so this little bundle offers a decent saving of over £20.
Apple 10th generation 10.9-inch iPad (Wi-Fi, 64GB)
Compared to the 9th Generation iPad it replaces, Apple’s 10th Generation iPad offers a significant design overhaul with a larger 10.9-inch edge-to-edge display, making it ideal for entertainment and productivity. It also features USB-C charging, and enhanced front and rear cameras, making it a versatile and capable device. It’s our top recommendation for those after their first-ever iPad.
Black Friday shopping tips
While Black Friday deals run throughout November, the best discounts usually appear during the official sale weekend. One thing to watch out for, though, is that some items may look discounted only because prices were raised earlier in the month.
It’s worth checking price comparison sites like PriceSpy, and we double-check prices before recommending any deals. For Amazon, we recommend checking the price history using CamelCamelCamel.
At Good Housekeeping, we’re committed to ensuring the offers we highlight are genuinely good deals, and that’s why we have teams scouring the web for legitimate discounts.
Here are five great tips on how to shop safely this year:
- Stay informed
- Know the best price
- Get in early
- Protect yourself from scams
- Choose quality over quantity
Remember, you’re only saving money if you were already planning to buy the product that’s on offer. If you weren’t planning to buy it, it’s not a saving. For more buying advice for the upcoming sales, look at our Black Friday tips for savvy shoppers.
Simon Cocks is Hearst UK’s Technology Ecommerce Editor, overseeing tech shopping content and strategy across a range of titles including Good Housekeeping UK, Esquire UK, Digital Spy, Men’s Health UK and Women’s Health UK.
Simon specialises in testing the latest smart gadgets, home entertainment gear, headphones, speakers, portable chargers, radios, ebook readers and smartphones. He’s reviewed top tech products from brands including Google, Apple, Amazon, JBL and Bose.
A magazine journalism graduate from Kingston University in 2014, Simon also worked on the Discovery and Silkroad inflight magazines. He then gained experience writing about entertainment at SFX and Total Film. He also contributed reviews and interviews to TwitchFilm (later ScreenAnarchy), CultBox and Frame Rated.
He joined Good Housekeeping UK as the Editorial Assistant for Special Projects and was part of Good Housekeeping’s Consumer Affairs Team between 2014 and 2019. In this role, he conducted price comparison research, wrote detailed household and money-saving advice guides and edited thousands of in-depth reviews for the Good Housekeeping Institute.
He has focused on technology and gadgets since 2020, where he started by testing out power banks and instant cameras. He writes reviews, roundups, news articles and deals updates, and also covers top tech deals during sales like Amazon Prime Day, Black Friday and Cyber Monday.
When not testing out the latest gizmos, you’ll find Simon either catching up with the newest releases at his local cinema or out shooting with his beloved compact camera.You can follow Simon on Instagram at @simonrcocks, on Threads at @simonrcocks, and on Twitter/X at @simoncocks.
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