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As a shopping expert, no new-in section has impressed me more than Aligne has recently

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As a shopping expert, no new-in section has impressed me more than Aligne has recently

As a shopping expert, I browse through hundreds of products daily – so naturally I have my favourite brands that I gravitate towards, and Aligne is definitely one of them. Especially after discovering they were behind that *specific* waistcoat style and seeing their ultra-trendy knits on Katie Holmes. The British label is quite the secret weapon.

Celebrating what they refer to as intuitive shopping, inspiring the brand’s customers to shop with intent and invest in core pieces that will serve them for many years to come as an aim to reduce waste, Aligne maintains a strong ethos of designing for the modern everyday woman with a growing responsibility to support the climate with their practices.

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