‘Beautiful’ destination with a ‘tropical’ landscape is top spot to visit

Airbnb has revealed the top trending destinations for travellers in 2025, according to search data.

The list also highlights the top 10 destinations amongst Brits in 2025, with UK travellers embracing the classic gap year (or career break).

No matter what corner of the globe you’re visiting, this list has something for every traveller’s bucket list.

The top trending destination for 2025 was Puerto Escondido, Mexico. For holidaymakers in search of a tropical destination to kickstart the New Year, Puerto Escondido offers a beautiful escape.

Situated on the Pacific Coast of Oaxaca, this beach paradise is rapidly gaining popularity as a sought-after destination for group travel, especially during the first week of January – with a notable uptick in searches in 2025 compared to last year.

In second place was Green Bay, Wisconsin, United States. Holidaymakers visiting Green Bay, WI, can visit local attractions including Bay Beach Amusement Park and Green Bay Botanical Garden.

And, of course, no trip to Wisconsin would be complete without tasting an assortment of locally crafted cheese.

Toyko in Japan came third on the list. The allure of Tokyo, Japan is not slowing down in 2025, as the enchanting city continues to top the trending list – especially for Gen Z travelers.

Each neighborhood in Tokyo has its own unique character, offering high-end sophisticated shopping and dining. Harajuku is a trendy spot famous for its fashion, cuisine, and events, and Roppongi offers a fascinating blend of both opulence and youthful nightlife.

The top 10 trending destinations for 2025:

1. Puerto Escondido, Mexico
2. Green Bay, Wisconsin, United States
3. Toyko, Japan
4. Palermo, Italy
5. Cartagena, Colombia
6. Charleston, South Carolina, United States
7. La Serena, Chile
8. Kyoto, Japan
9. Vancouver, British Columbia, Canada
10. Mumbai, India

Meanwhile, Brits are opting for spots closer to home and are lapping up the best of the great British countryside.

From a picturesque coastal getaway in Manly, Sydney, to a charming historic homestay in Tokyo, Airbnb has handpicked the top stays in these must-visit 2025 destinations.  

Elsewhere, showing continued demand for dynamic city break destinations, Milan and Rome also came up high on the top ten list for British holidaygoers, alongside coastal escapes with UK travellers seeking out picturesque landscapes in destinations like West Sussex and Portrush.

Milton Keynes is also drawing in families with its accessibility to London and an exciting lineup of activities, from the thrill of indoor skydiving to the magic of its popular real snow slopes.

Top 10 trending destinations among Brits:

1. Milan, Italy
2. Portrush, United Kingdom
3. Cala d’Or, Spain
4. Rome, Italy
5. West Sussex, United Kingdom
6. Tarragona, Spain
7. Tokyo, Japan
8. Manchester, United Kingdom
9. Milton Keynes, United Kingdom
10. Arâches-la-Frasse, France