Best Amazon Prime Day 2024 deals: Our top picks including Moët, Elemis and more

Amazon’s sales are almost as famous as the retail giant’s famously low prices.

The online giant throws a couple of big discount events around the year – the spring sale, autumn discounts and, of course, Black Friday in November.

Originally held as a one-day event way back in 2015, Amazon has since extended the sale to span an entire 48 hours. This is known as Amazon Prime Day but in March, we were treated to the Spring Sale and in October, it is known as the Prime Big Deal Days.

The sales, which discounts everything from Amazon’s own tech to home appliances, mattresses, TVs, beauty and more, are held exclusively for Amazon’s Prime members, hence the name.

You must have a subscription to take advantage of all the deals on offer, but don’t worry if you haven’t gotten around to it yet – we’ve got a way to get Prime membership for free.

This year the event will take place on October 8 and 9.

If you ask us, Prime membership is well worth the £8.99 monthly fee (or £95 a year if you’d rather pay annually). There’s express delivery, freebies on Deliveroo, access to great movies, TV and music, plus gaming, books, magazines and so much more – all for the equivalent of 29p a day. 

Students get a sweeter deal at £4.49 per month or £47.49 per year, so if you live with one, get them to sign up and enjoy cheaper membership across the household. 

Not sure about the cost? Understandable, given the current financial climate. That’s why we’ve written this guide showing how to get Prime membership for free. Sign up before Amazon Prime Day and membership still counts, even if you’re on the free trial.

At this point, it would be easier to list what isn’t on offer. Amazon has been rolling back the RRPs across everything from garden equipment, home entertainment, large white goods, mattresses, luxury fragrances, booze, and heaps more. Alongside sale-long discounts, there are Deals of the Day and Flash Sales, during which sensationally low prices are only offered for a limited period.

Some of the best deals are on Amazon’s line of in-house tech. We’re talking about Kindles, Fires, Ring doorbells and Echos, all with new reduced price tags that make adding to basket a no-brainer.

This is Amazon we’re talking about, where there’s always a discount to be found. We’ve rounded up some of the best to shop now while we wait for Amazon’s biggest sale of the year to kick off.