Best Prime Day deals UK 2024 – live offers on Fire TV, Ninja and Shark

AMAZON’S Prime Day sale has kicked off!

For 48 hours, Prime subscribers can get their hands on thousands of exclusive deals – read on for our pick of the best early deals.

Prime Day deals

Amazon now plays host to two Prime Day sales each year.

Prime Big Deal Days kicked off today and wraps up at midnight on Wednesday (9th October).

During that time, any shopper with a Prime membership will have access to thousands of exclusive offers.

We’ve already seen plenty of early-bird Amazon device deals, with price drops across Echo speakers, Fire TVs, Ring doorbells, Fire TV Sticks and other gadgets.

There’s huge 47% drop on the 43-inch 4-Series Fire TV, and the entry-level Fire TV streaming stick has been reduced from £44.99 to £16.99.

Amazon also launched some superb promotions on its subscription services. Prime members can pick up 4 months of Amazon Music Unlimited for free.

Avid book-readers, meanwhile, can pick up 3 months of Kindle Unlimited for just £7.99.

These are just the initial wave of bargains, though. Soon you’ll find everything from beauty and fashion to home and garden on sale.

But to take advantage of all the incredible deals, you will need a Prime subscription.

If you’ve never been a member but want immediate access to the sale, there is a 30-day free trial available.

Follow our Prime Day live blog for all the latest updates, hottest deals and deepest discounts.

Best Amazon Prime Day deals: Our top 10

Prime Big Deals Day is now underway, and there are a dizzying amount of bargains out there.

Here’s our pick of the five best deals live on the Amazon site.

1. Amazon 43-inch 4-Series Fire TV, £229.99 (was £429.99)

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Some of the best Prime Day deals are on Amazon’s own smart devices. For Prime Big Deals Day, it seems to be all about televisions.

The 43-inch set from Amazon’s range of 4-Series TVs has been given an almighty discount of 47%. It’s an impressive enough deal to persuade tech writer Tom Tyers to ditch his old TV.

It’s clearly popular with shoppers: Amazon has marked stock as limited, with one sale limited to each customer. Hurry!

43-inch 4-Series Fire TV, £229.99 (was £429.99)

2. Apple AirPods Pro, £179 (was £229)

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This is the second time we’ve seen Apple’s iconic, noise-cancelling earbuds drop to a sale price of £179.

There’s nothing better than watching high-end Apple tech drop in price. These slick, impeccably crafted beauties first hit the market at £249.

It’s not impossible they’ll fall further in price during Black Friday in November, but it seems unlikely.

Apple AirPods Pro, £179 (was £229)

3. Ninja Foodi MAX Dual Zone Air Fryer, £159.99 (was £239.99)

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If you’ve been looking for an excuse to invest in an air fryer from the industry’s big-hitter, it’s Prime Day.

The brand’s reputation precedes it – though you can read our Ninja Air Fryer Max review for a hands-on verdict.

Also on sale is Ninja’s 2024 release, the space-saving Double Stack Air Fryer has also dropped in price from £269.99 to £209.99.

Ninja Foodi MAX Dual Zone Air Fryer, £159.99 (was £239.99)

4. Fire TV streaming stick, £16.99 (was £44.99)

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If your TV is in need of an upgrade but you don’t have the budget for a new set, here’s a cheaper fix.

You can buy a streaming stick to turn your old TV into a smart TV.

This handy little budget device will set you up with instant access to Netflix, Prime Video (obviously), Disney+ and all your other subscriptions.

Fire TV streaming stick, £16.99 (was £44.99)

5. Hangsun 12l Dehumidifier, £128 (was £158.98)

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Now the weather is growing colder and wetter, we imagine a lot of shoppers will be looking for Prime Day deals on dehumidifiers.

This 12-litre model from Hangsun is almost 20% cheaper for Prime members – the perfect wintertime antidote for window condensation and slow-drying laundry.

Hangsun 12l Dehumidifier, £128 (was £158.98)

6. Google Pixel 8a, £399 (was £499)

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There’s a wide range of SIM-free smartphones with discounted prices in the Prime Day sales, from the likes of Samsung, Google, Honor, Xiaomi and Sony.

But it’s the budget handset in Google’s Pixel 8 range that we’re happiest to see on sale for £100 less.

It might be smaller and lacking the camera specs of the standard Pixel 8 – but it’s still an exceptional piece of tech that Senior Tech Reporter Jamie Harris calls Google’s best budget phone.

Google Pixel 8a, £399 (was £499)

7. Oral-B Pro 3 Electric Toothbrush with Travel Case, £36.99 (was £100)

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This toothbrush bundle kit from Oral B has been given an enormous 63% in the Amazon Prime Big Deal Days sale.

Alongside the toothbrush itself, which has 3 separate cleaning models, this pack also contains a spare toothbrush head and a travel case.

Oral-B Pro 3 Electric Toothbrush with
Travel Case, £36.99 (was £100)

8. Shark IZ202UKT Cordless Stick Vacuum Cleaner, £179.55 (was £279.99)

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Shark is a brand you will find – more than once – on our best cordless vacuum cleaners round-up.

The 36% price drop for Prime members turns this cordless stick model into a bit of a budget buy.

Depending on your budget, you might also want to look at the Shark Stratos Cordless Stick Vacuum Cleaner, which has been reduced from £429.99 to £249.99.

Shark IZ202UKT Cordless Stick Vacuum
Cleaner, £179.55 (was £279.99)

9. Lego Star Wars Imperial Star Destroyer, £127.49 (was £149.99)

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There are many, many Lego deals on sale for Prime Day, but one of our favourites has to be this epic-size Star Wars set.

This Star Destroyer set is marked as suitable for children aged 10 and up. (Don’t fret, adult Star Wars geeks: there’s no maximum age.)

Lego Star Wars Imperial Star Destroyer,
£127.49 (was £149.99)

10. Finish Ultimate 105x Dishwasher Tablets, £14.99 (was £41)

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This might not be the most exciting of purchases, but you’ll certainly save cash.

Amazon has slashed the cost of this bumper pack of Finish dishwasher tablets by 63% for Prime members.

That’ll have your dishes sparkling for many weeks to come, we reckon.

Finish Ultimate 105x Dishwasher
Tablets, £14.99 (was £41)

Amazon Prime Day tech deals

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There are always plenty of electronics goods on offer during Prime Day.

Amazon stocks an enormous range of items, from TVs to tablets to SIM-free smartphones to its own smart tech.

As ever, some of the most impressive discounts are on its own products – we’ve listed the best below but you should head to our Amazon device deals page for an in-depth list of Echo, Ring, Fire and Kindle discounts.

• Apple AirPods Pro, £179 (was £229) – buy here
• Fire TV Streaming Stick, £16.99 (was £44.99) – buy here
• Echo Dot (5th-gen), £22.99 (was £54.99) – buy here
• Fire 7 Tablet (Rose), £29.99 (was £64.99) – buy here
• Kindle Scribe, £309.99 (was £409.99) – buy here
• Apple 2022 10.9-inch iPad, £324.97 (was £349) – buy here
• Sony WH-1000XM4 Noise Cancelling Headphones, £179.99 (was £194) – buy here
• Beats Studio3 Noise Cancelling Headphones, £139 (was £349.95) – buy here
• Bose QuietComfort SC Noise Cancelling Headphones, £170.05 (was £319.95) – buy here
• Garmin Forerunner 55 Running Smartwatch, £134.41 (was £159.99) – buy here
• Ring Video Doorbell, £59.99 (was £99.99) – buy here
• Google Pixel 8 Pro smartphone, £809 (was £1,059) – buy here
• Asus Vivobook 15.6-inch Laptop, £466 (was £549) – buy here

Amazon Prime Day beauty deals

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Amazon might not sound like the automatic go-to for beauty and cosmetics products – but it’s often where you’ll find the best prices on items from major brands such as ghd, Maybelline and Babyliss.

That’s certainly the case right now, thanks to Prime Day – right now, Prime members can get their hands on everything from make-up to styling tools.

Take a look at our fave deals below.

• ghd Original Ceramic Hair Straightener, £95.99 (was £139.99) – buy here
• Cloud Nine The Wide Iron Hair Straightener Gift Set, £149 (was £219) – buy here
• CeraVe Face and Body Moisturiser Cream, £10.76 (was £17) – buy here
• Maybelline Concealer Instant Anti Age Eraser Eye Concealer, £5.99 (was £9.99) – buy here
• Shark FlexStyle Limited Edition 5-in-1 Air Styler & Hair Dryer, £229.99 (was £319.99) – buy here
• Olay Super Serum and Retinol Night Cream bundle, £38.98 (was £77.99) – buy here
• L’Oréal Paris Revitalift Clinical SPF 50+ Invisible UV Fluid, £8.59 (was £19.99) – buy here
• COSRX Advanced Snail 96 Mucin Power Essence Serum, £10.40 (was £23.99) – buy here

Amazon Prime Day home and garden deals

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Prime Day is a great opportunities to go hunting for homeware from the likes of Ninja, Sage and Russell Hobbs.

We have scoured the Amazon website, and there are some great value bargains covering everything from vacuum cleaners to coffee machines.

• Ninja Foodi MAX Dual Zone Air Fryer, £159.99 (was £239.99) – buy here
• Philips L’OR Barista Sublime Capsule Coffee Machine, £49.99 (was £109.99) – buy here
• Ninja Foodi StaySharp Knife Block, £149.99 (was £179.99) – buy here
• Kärcher K 2 Power Control Home pressure washer, £119 (was £149.99) – buy here
• Shark Cordless Stick Vacuum Cleaner with Anti Hair Wrap, £179.55 (was £279.99) – buy here
• Eufy X8 Pro Robot Vacuum Cleaner, £359 (was £549) – buy here
• Joseph Joseph Extend Steel Expandable Dish Drainer Rack, £69 (was £80) – buy here

Amazon Prime Day toy deals

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• Barbie 3-Storey Dreamhouse, £166 (was £349.99) – buy here
• Lego Star Wars C-3PO Droid Figure, £94.99 (was £124.99) – buy here
• Melissa & Doug Wooden Ice Cream Toy Shop, £47.94 (was £49.99) – buy here
• Tonies Toniebox Peppa Pig Starter Set, £63.96 (was £79.95) – buy here
• VTech KidiZoom Duo FX Kids Camera, £31.99 (was £59.99) – buy here
• Lego Star Wars The Dark Falcon Set, £120.59 (was £159.99) – buy here

Amazon: Huge savings on books, audiobooks and music streaming

Prime Day kicks off next week (8th-9th October), but there are already some great deals on Amazon’s subscription services.

When was the last Prime Day 2024 event?

The last Amazon Prime Day took place on 16th and 17th July 2024.

For 48 hours straight, Prime members got their hands on a tidal wave of exclusive deals and discounts.

Here are the dates of previous Prime Day sales:

• 2015: 15 July
• 2016: 12 July
• 2017: 11 July
• 2018: 16-17 July
• 2019: 15-16 July
• 2020: 13-14 October
• 2021: 21-22 June
• 2022: 12-13 July
• 2022: 11-12 October
• 2023: 11-12 July
• 2023: 10-11 October
• 2024: 16-17 July

Do I need to be a Prime member to take part in Prime Day?

If you want access to all the Prime Day deals released during the event you will need to sign up for a Prime membership.

If you have never signed up before, you can opt to use a 30-day free trial offer.

The trial is also available if you haven’t been an Amazon Prime member in the last 12 months.

This, in essence, gives you access to the sale and the perks associated with the membership for nothing.

However, if you choose this route, you will need to cancel before the end of the 30-day trial to avoid being charged.

How much is Amazon Prime?

Amazon Prime costs £8.99 a month to join.

There are other plan options you can sign up for, including paying £95 for an annual subscription.

Perks include same-day delivery, access to Prime Video and Amazon Music as well as a host of exclusive offers and deals throughout the year.

You can cancel your Prime membership at any time.

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Sign up to Amazon Prime for a 30-day trial

Do Prime Day deals change daily?

Prime Day discounts are a mix of different types of deals.

Some offers are live for the duration of the sale, often Amazon device deals fall into this category.

Then there are deals of the day which only stick around for a 24-hour window, or possibly less if stock sells out.

Lastly, there are very limited-time “lightning deals” that have limited stock available and, once sold out, disappear.

More recently, Amazon has offered exclusive early Prime deals ahead of the official event to entice shoppers too.

How long will Prime Day 2024 deals last?

Prime Day deals last for a maximum of 48 hours.

But most discounts featured in the event will stick around for a much shorter period, with some selling out in just a few hours.

The more popular an item is, the quicker it is set to fly off the shelves.

If you do have your eye on a coveted product it is best to snap it up when you see it rather than wait.

Does Amazon have Prime Day deals on everything?

You can pretty much guarantee that whatever category you are shopping for during Prime Day will have some discounts available.

Major categories like technology, home and garden, beauty, fashion, toys and household goods always feature heavily in the Prime Day offers.

There are normally a variety of well-known brands included across product categories, as well as lesser-known options and Amazon’s own brands.

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Amazon Prime Day deals

Can students take part in Prime Day?

Students can take part in Prime Day if they have an Amazon Prime membership.

Students can take advantage of the Amazon Student subscription, which has a reduced monthly cost of just £3.99, or £39 a year.

There’s also a free six-month trial, which allows full access to all the perks and exclusive offers. You can sign up for Amazon Student here.

How to cancel your Amazon Prime 30-day free trial after Prime Day

If you’ve signed up for an Amazon Prime trial to take part in the Prime Day event, you’ll need to cancel the service before the 30 days expire, or you will be charged the recurring monthly fee.

You can easily cancel your subscription if you wish. Simply sign into your Amazon account and go to “Manage Your Prime Membership.”

From there, select click “Cancel free trial” on the left-hand side of the page if you want to cancel right away.

If you haven’t signed up already, make sure you sign up here for the Amazon Prime 30-day free trial – otherwise, you won’t be able to access the deals.

Want to find more savings on your online shopping? Then head to Sun Vouchers where you can get discounts and voucher codes from hundreds of top retailers including B&Q, Boots, Iceland, Lookfantastic, Dunelm, Adidas, Marks & Spencer and more.