British tourists abandoning Spain for hotter destination 1,000 miles away

British tourists appear to be losing their love for Spain – and are looking at booking holidays in other destinations, according to one study. And one country – which is often even hotter than Spain and is on the other side of the Mediterranean – has come out on top.

Research by a travel platform analysed internet data to find out which holiday destinations Brits were searching for. 

It discovered that Turkey was the most searched-for destination – with Spain coming way down the list, in 10th place. Albania and Cape Verde both ranked higher than Spain – which has long been the favourite destination abroad for many Brits.   

It would appear budget – and value for money – is a big factor for Brits wanting to book a getaway. Jorge has some sound advice for bargain-hunting sun-seekers.

When it comes to Turkey, tourists have been getting mixed messages about its value. Some visitors have voiced concerns about soaring prices at some resorts.

In Marmaris, many people have been talking about the unusually quiet  holiday  season – and they think it’s due to skyrocketing prices. One man said he feared  Turkey would have ‘no tourists left’ after being charged £15 for a vodka and coke. 

But bargains can still be found. Earlier this summer, hotels in Turkey were slashing prices by as much as 50 percent as they battle to win back tourists who are choosing a different destination this summer

However, Istanbul appears to have the opposite problem. The city is one of a growing number where overtourism is an issue and residents are calling for stricter rules to regulate tourism accommodation – and new tourist taxes.  

Top 10 most popular holiday destinations, by search volume