Coventry Business Owners Should Turn to the Online Casino Industry for Webpage Inspiration

There once was a time, in the early days of the internet, when it was simply enough for a business to have its own website. Coventry companies that jumped on this trend early were able to get ahead of the competition and attract customers in a unique and novel way.

Those days are over. Now, more than 80 per cent of businesses in the UK have a website, meaning that it’s no longer a fresh way to interest people. Now, it’s all about trying to create the best web experience possible. This is where the online casino industry comes in. The thriving iGaming sector has some of the slickest sites around, and these can serve as great inspiration to small business owners in Coventry.

What Do Online Casinos Get Right?

If you look at the casino at Paddy Power Games, you’ll notice that there’s a lot happening on the home page. Along with a clearly written bonus offer at the top of the page, players can find a link to a daily free spin wheel. Then, a simple scroll down will take them to the top recommended games.

Now, a Coventry-based business owner is unlikely to need to have as much detail on the homepage as a thriving online casino, but there are lessons to learn when it comes to user experience. It’s clear that the operator has done a lot of research into what customers want to see and used this to structure the page well.

Regardless of what your product or service is, it’s crucial to arrange the webpage with a focus on making things easy for the user. According to Mersive Technologies Inc, there are various reasons why this is important. Looking at the online casino example, the page is structured well with tabs for the different sections. It’s all about trying to guide the user to what they want to find, as quickly as possible.

Gamification Could be an Excellent Way to Encourage Loyalty

Another thing that business owners in Coventry can learn from the booming iGaming sector is the need for gamification. According to a piece in Centrical, this can boost engagement in various ways. It reports on how to do it from an employee perspective, but this also works on customers.

Something that all businesses should be doing is trying to increase engagement, and this can be done through points systems and daily rewards. Online casinos have lucky wheels that players can spin each day, and Coventry businesses could be inspired to do something similar. People love the feeling that they can level up and get rewards, so this is something that all companies should try to leverage.

It’s always a good idea for business owners to look at some of the world’s most successful companies and see what they’ve done right. Online casinos continue to boom in the UK, and their webpages are perfectly designed to attract customers. Business owners in Coventry could look to them for tips and tricks about how to improve the user experience.

Article written by Benjamin Williams