Highlight Games pairs with Sahara Games Technology

By Hannah Ward

Video virtuals and Instant Win games supplier, Highlight Games, has announced a new partnership with Sahara Games Technology (SGT) which sees its Soccerbet content introduced to SGT players in Kenya, Uganda and Mozambique.  

Sahara Games Technology is an African-based gaming company featuring sportsbooks, virtual sports, and casino games for land-based and online markets across the continent.  

Highlight Games subsidiary, Soccerbet, is a video virtual sports product featuring over 14,000 10-second clips of footage of premier English teams from the FA Cup competition and EFL archive. 500+ clips are added annually of English teams including Liverpool FC, Manchester City, Everton and many more. 

In February, Highlight Games partnered with Azerbaijan National Lottery, a move followed by the recent extension of its partnership with the Turkish Süper Lig.  

Mathew Halloran, Sahara Games Technology COO, commented on the partnership: “Sahara Games Technology is always looking to supply the best content to its customers and no other product we have provided compares to SOCCERBET in terms of the depth of archive, range of teams, goals and exclusive footage available.  

“Players love the nostalgia of watching archive material of England’s premier clubs and we’re thrilled to be continuing the delivery of Soccerbet through Highlight Games’ own proprietary platform to retail venues across Africa.” 

Ambani Netshishivhe, Director of Partnerships, Africa, Highlight Games also commented: “I’m delighted to announce this direct partnership with Sahara Games Technology.

“Soccerbet contains more exclusive archive footage from the EFL and FA Cup than any other video virtual football product on the market and so it’s clear to see why the team at Sahara Games Technology would want to continue working with Soccerbet exclusively with us at Highlight Games. Highlight is committed to working directly with customers in Africa going forward and I look forward to announcing more partnerships soon.”