Meridianbet Launches AI-Powered Online Casino Game Recommender | iGaming Future

Meridianbet, a sports betting and iGaming operator under the Golden Matrix Group (NASDAQ: GMGI), has introduced an AI-powered casino game recommender. This innovative tool aims to enhance user engagement, improve the gaming experience, and boost player loyalty.

Personalized iGaming Powered by AI

The AI Casino Recommender from Meridianbet utilizes advanced artificial intelligence to provide personalized game recommendations. These suggestions are based on a thorough analysis of player behavior, previous activities, demographic data, and individual preferences.

How It Works

The AI engine processes extensive data to identify unique player patterns and preferences. It then offers recommendations in two main sections:

Games You’ve Tried: Showcases games that players have previously played.
Games You Might Like: Introduces new games tailored to player behavior and preferences.

Ongoing Model Updates

The AI model is updated daily to reflect current player behaviors and preferences, ensuring the accuracy and relevance of game suggestions.

Success Metrics

Initial metrics from the first month of implementation indicate positive outcomes:

• A 3% increase in user engagement with recommended games.
• A 9% increase in engagement with newly recommended games.
• A 12% decrease in engagement with games that were not recommended.

Upcoming Upgrades

Future enhancements will incorporate more detailed demographic insights and playing patterns to further refine the search functionality and improve user experience.

Unique Competitive Advantage

Meridianbet’s AI casino recommender aims to improve user experience and platform ergonomics, making the gaming experience more enjoyable for players.

Strategic Fit and Market Potential

This feature aligns with Golden Matrix Group’s strategy to leverage advanced technology for user engagement and growth. The broader ecosystem includes:

• Meridianbet’s sports betting and iGaming services across 18 markets.
• RKings’ tournament business in the UK and Ireland.
• Mexplay, an iGaming operator in Mexico.
• GMAG, a B2B aggregator service for over 800 online casinos worldwide.

Meridianbet’s innovative AI recommender is set to drive significant engagement and growth, reinforcing its position in the iGaming industry.