Football
Most Popular Online Casinos: Sponsors of Great Britain Football Clubs – onevalefan.co.uk
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Gambling brands, like many other companies, understand how important brand awareness is. Aside from offering gambling games, online roulette simulator functionalities, and teaching you more about gambling strategies, they also sponsor some of the biggest football clubs in Great Britain. Let’s get into more detail!
Sportsbet
Sportsbet is one of the most popular gambling platforms, and it sponsors prominent football teams. This helps them boost their visibility, as well as point out the club’s popularity. The best part is that this betting company accepts popular cryptocurrencies and gives you a competitive advantage.
Currently, it collaborates with Arsenal and Southampton, which are two of the best football clubs in Great Britain as well as the world.
Bet365
Another proof that brand awareness is crucial is the betting brand Bet365. More precisely, this company has been the first one to go online, and nowadays, it is famous worldwide. Due to its widespread popularity, Bet365 sponsors numerous teams.
Newcastle United, Leeds United, and Wolverhampton Wanderers are just some of the teams that Bet365 has partnered with. They offer them financial support that allows the clubs to improve their teams and performance.
888 Holdings
For those of you who are unfamiliar with 888 Holdings, it is the parent company of 888Sport. Currently, it sponsors West Ham United, which gained a lot of attention. Basically, the sponsorship now comes from 888Sport, which is always pointed out on the team members’ shirts.
William Hill
Despite being famous for gambling, William Hill is one of the leading football sponsors in Great Britain. In other words, it has partnered with numerous teams in the last few years. One of the most significant sponsorships was with Chelsea from 2016 to 2019.
Also, they’ve partnered with Tottenham Hotspur, which has contributed to both the gambling company’s and the team’s brand visibility.
Stake.com
Stake.com has been on the market since 2017, offering welcome bonuses, crypto betting, and intuitive mobile apps. As a result, this sportsbook and online casino has a pool of customers that counts over five million users.
But what also makes it popular is its sponsorship of Everton Football Club in the EPL. This deal has been signed in 2022, and it has become the most significant partnership in the history of the team.
Betway
In the realm of online casinos, Betway definitely stands out. One of the reasons is its numerous sponsorships with famous Great Britain teams. This has also helped them make a breakthrough and enter multiple global markets.
More precisely, you will find the name Betway on the shirts of West Ham United and Brighton. However, Leicester is also one of the teams they partner with.
Parimatch
Parimatch has a few sponsorships on its sleeve. It works with Chelsea, Everton, and Leicester to improve its brand awareness. More precisely, it’s the first official sponsor of Everton and the official betting partner of Chelsea. Ultimately, the sponsorship with Leicester is noticeable on the player’s shirts.
1XBet
It seems like the list of gambling companies that sponsor football clubs in Great Britain is a neverending one. 1XBet is next, and you’ll be surprised when you hear that they sponsor Liverpool. Actually, this has benefited both the club and the casino, making 1XBet’s popularity soar over the years.
Effect of the Casino Sponsorships on Football Clubs
Usually, all the club’s sponsors are put on the shirts that football players wear. This is exactly where you’ll find the gambling platforms that offer their support. But let’s go through some of the biggest perks of these sponsorships:
- Financial support: Nowadays, the salaries and the transfer fees of football players are extremely high. That’s why casino sponsorships come in handy. They provide financial support to teams and help them invest in their growth and be at the top of their game.
- Fan engagement: Fans always want to feel valued and part of the thrilling matches on the field. One way for them to experience more engagement is through the casino-football club partnerships. In other words, football fans have more fun when they can bet on the game’s outcome. Also, these sponsorships allow them to enjoy exclusive promotions, such as welcome bonuses, special offers, and odds boosts.
- Gambling revenue: Gambling revenue has become one of the main funding sources for football clubs. This is because such sponsorships boost their visibility, support them financially, and even attract many fans. The same goes for casinos, so we can easily say that this is a win-win situation.
- Ethical concerns: Aside from the positive things, these partnerships also come with some negative criticisms. For example, many people believe that this is just a way to promote gambling, which is why more and more countries impose strict restrictions when it comes to gambling.
Sponsorships between gambling brands and football clubs in Great Britain are very common. This has a relatively positive effect on both casinos and teams, as people are becoming more aware and feel included in what’s happening. Of course, we mustn’t forget about the financial support.
If you’re interested in more sponsorship across Great Britain, check our table below.
Team | Sponsor |
Brentford | Hollywoodbets |
Burnley | Spreadex sports |
Crystal Palace | W88 |
Leeds United | SBOTOP |
Newcastle United | Fun88 |
Southampton | Sportbet.io |
Watford | Stake.com |
West Ham United | Betway |
Wolverhampton Wanderers | Manbetx |
Birmingham City | Boylesports |
Bristol City | Mansionbet |
Coventry City | Boylesports |
Derby County | 32Red |
Middlesbrough | 32Red |
Stoke City | Bet365 |