New entry rules for Swiss nationals in Great Britain from 2025

The British government is getting serious about digitizing its borders: starting next spring, travelers from Europe will need to present an electronic travel authorization (ETA) to enter the United Kingdom. This applies to everyone except British and Irish citizens who want to visit the country.

The electronic entry permit will apply to travelers from all countries with which the United Kingdom has existing agreements for visa-free entry. Guests from EU countries and Switzerland will be able to apply for entry permits from March 5, 2025 – from April 2, it will be mandatory. The regulation also applies to babies and children.

Travelers must complete an online application. This will be checked and only then will an entry permit to England, Scotland, Wales or Northern Ireland be granted – or refused. This process mirrors the systems used in countries such as the USA, Canada, and Australia. According to a statement from the British Home Office, the ETA costs ten pounds (around eleven francs) and allows the holder to stay in the UK for up to six months on multiple occasions within a two-year period.

It is interesting to note that the digitization of border controls is taking place in parallel with record growth in British tourism. According to forecasts, tourists will contribute over 32 billion pounds (around 35 billion francs) to the British economy this year. A smooth border experience is therefore becoming a key element in maintaining the country’s attractiveness for international guests.