Online Gambling market in Asia: 10 exclusive insights from RichAds

The Asian market has become more than prospective for Gambling offers, the overall revenue reached $5.71 billion in 2024, according to Statista.

The annual growth rate is 5.63% at CAGR which will result in $7.9 billion of revenue in 2029, with current average revenue per user of $221.90. All of the facts state that Asian GEOs are more than lucrative for affiliate marketers, and it’s crucial to know how to actually work with them.

In the article RichAds ad network, that was recognized as the best iGaming traffic source by SiGMA, will share 10 insights on launching profitable ad campaigns in the Asian market, from choosing the best region, traffic source and actual setup and creatives choice.

Tip#1. Choose the most profitable Asian region

Before getting started you need to actually evaluate the Asian GEOs on several parameters — traffic volumes, perspectives, active and engaged audience.

For example, active gamblers in Indonesia are about 24 million people, while in Vietnam it’s 3 million.

If we speak other popular GEOs, like Bangladesh, the average revenue per user there is quite low, yet players’ attraction and retention is easier, while the Philippines have legal status of Gambling activities, it can be a great advantage for some affiliates who don’t want to invent techniques to avoid bans or cloaking.

To simplify the process, we’ve collected the best Gambling GEOs at RichAds by results and volumes:

• India
• Indonesia
• the Philippines
• Bangladesh
• Malaysia
• Vietnam

You can choose any of them and won’t be mistaken at all, they aren’t as competitive as Tier 1, and still have good traffic volumes.

If you follow the updated at RichAds by tag “Best GEOs and verticals”, you’ll learn about the freshest GEOs for Gambling offers monthly.

Tip#2. Research target audience

This is vital for any geo, Asia is no exception. Once you’ve chosen a region, you need to learn as much as possible about the audience, usually it’s their age, gender, motivation as well as most popular devices.

For instance, in Indonesia men prevail and the average age is between 18 and 24, while in the Philippines female audience is prevalent, and for Bangladeshians the average age is between 18 and 30.

In terms of devices, desktop and mobile users are equally popular in Asia, according to Stellar Market Research. Though you can check OS in advance, as depending on income, the iOS and Android users differ.

Source: Stellar Market Research

Tip#3. Learn about most popular payment methods

When choosing a casino offer for Gambling regions, it’s crucial to be aware of the most popular localized payment methods, as users do choose a casino based on the options it has.

Most popular payment methods in Asia

• Indonesia — OVO, Xendit, GoPay, DANA, LinkAja and Jenius
• Bangladesh — Nagad system, bKash and Rocket
• Vietnam — ZaloPay, ShopeePay (AirPay), Momo, Moca, and Viettal Pay
• Malaysia — Touch’n’Go, GrabPay, Boost and DuitNow
• the Philippines — GCash, PayMaya, and GrabPay

Those are just a few examples of payment methods at the most popular GEOs, makke sure you check the up-to-date info in advance.

Tip#4. Select the most converting traffic source

The thing with Asian GEOs is that most governments prohibit certain ways of advertising, for instance, the Malaysian government doesn’t allow social media and influence traffic, while in the Philippines there’s also a ban on SMM.

To avoid searching for ways to eliminate bans and overcome restrictions, it’s better to choose time-proven sources with a loyal content policy, at RichAds ad network we see that most converting sources are push and pop ads.

• Push ads: a proven source of traffic.

It is especially effective for promoting gambling offers without facing restrictions or resorting to cloaking techniques. The key advantage of push traffic is its engagement with genuine subscribers who willingly receive ads, ensuring a dedicated audience. Furthermore, the cost-effectiveness of push traffic, with prices per click starting at $0.005.

• Pop ads: accessible and proactive outreach.

This format is well-suited for gambling offers targeting the Asian market. The assertive nature of pop ads resonates with the interests of the Asian audience, known for their active involvement in casino games. Additionally, the affordability of pop traffic allows for reduced campaign expenses while maximizing return on investment. With minimal setup requirements, pop ads provide a straightforward approach to launching campaigns, requiring only a casino link and basic targeting to initiate profitable endeavors.

Example of pop ads at RichAds

Tip#5. Get started with Performance Mode

When choosing a setup algorithm, our sincere recommendation is to begin with Performance Mode.

Performance Mode is an AI-based optimization algorithm at RichAds that is perfect for beginners and professionals. It doesn’t require trackers, you simply set up an ordinary campaign and the algorithm automatically renews whitelists according to your targeting and helps to maximize the results.

Even though the tracker is not required, if you set it up together with Performance Mode, you can get your CPA at a desired price as well.

The best thing about it is that nothing is required from a marketer, everything’s done by the algorithm.

Tip#6. Decide on the bid and budget

One of the most vital things for Gambling offers for Asia is choosing the right bid and budget.

The tricky thing with bids is that affiliates find it hard to choose the best one to gain enough traffic. It needs to be high enough to actually get leads and regs, yet not too low as you won’t get traffic at all.

To get the optimal bid you can either contact a manager at RichAds or use Predictor tool, this feature shows how much traffic you’ll get per chosen bid, so you won’t be mistaken!

In terms of budgets, there’s not an exact sum, you need to test at least 10 conversion prices to get enough results for analysis. Also, it’s better to set ASAP to spend budget as soon as your bid wins, it’s the best strategy.

Tip#7. Create a converting funnel

Making a sales funnel for Gambling offers in Asia doesn’t differ greatly from creating a funnel for other GEOs.

You need to make a full picture for potential users via three main elements — a creative, a lander, a pre-landing page for push ads or just two simple steps for pop ads — a landing and a pre-lander.

Each of them has their own functionality, and plays a crucial role in attracting a relevant customer base.

• A creative. It’s the first step to attract a customer, basically it’s the main attention catching element, needs to be bright and localized.

• A pre-lander. This is all about retention, can include gamification elements, a success story, or exclusive bonuses. This step is optional, yet helps for warming up hesitant clients.
• A landing page. Final step for acquiring clients, once they’re warmed and interesting, don’t scare clients with long registration forms or complicated payment processes.

Tip#8. Make working creatives

It’s a part of the sales funnel we mentioned above, yet requires a bit more attention and effort than other elements.

In terms of Asian GEOs, you need to make sure all the creatives are translated correctly and are localized, with country appropriate pics.

Let’s see a few examples of the right creative approaches below!

1. Use brand names.

This approach will help raise brand awareness if your operator is not really well-known, or attract more customers if your Asian casino is popular, you can use logos on pics and images.

2. Apply spin wins and slots.
   Gamification elements on creatives hint on fun and entertaining casino games on the website, this way you’ll create a sense of gameplay in advance, before a pre-lander. 
3. Show the variety of games and bonuses.
   Write exact welcome bonuses or FTD bonuses on your creatives to lure those who are motivated by money, or the variety of possible games and slots for those who seek entertainment.

If it’s hard for you to make up creatives yourself, contact your managers at RichAds for free localized materials exactly for your offer.

Tip#9. Launch ads only on Premium sources

Every affiliate aims for successful outcomes right from the beginning, and it’s possible to minimize the need for excessive optimization by commencing with top-performing sources.

Let’s delve into the reliability of sources at RichAds, which can be categorized into three main groups: subscriber lists, publishers, and sites.

We highly recommend starting with larger groups of sources, such as SSPs. Focusing solely on smaller entities like publishers and sites can restrict the volume of traffic and conversions you gain daily.

The Premium group of sources is the most effective and conversion-oriented. It undergoes thorough testing by our team, demonstrating consistent efficiency, and is meticulously chosen to deliver optimal results for our affiliates.

Subsequently, you can expand your reach with the Standard group.

Tip#10. Optimize your campaign and analyze results

The last parts of your Gambling campaign set up is results analysis and optimization.

To enhance your earnings on iGaming campaigns, you can optimize your contribution and earnings in two ways: manually or automatically, while results analysis can be done via Optimizer.

Using the Optimizer can streamline campaign management by analyzing data. It allows for seamless adjustment of targeting settings directly from the statistics page, enabling efficient optimization of your campaign. It facilitates rapid assessment of targeting statistics, deactivation of ineffective sources, and organization into a blacklist or whitelist.

Additionally, this tool offers sorting capabilities for six distinct targeting criteria, such as subscriber lists, publishers, sites, operating systems, creatives, and devices.

In terms of optimization, the most efficient method is utilizing AI-based tools, specifically Automated Rules.

This functionality is available to users who have implemented conversion tracking on our platform. Automated Rules allow you to automatically exclude sites and publishers if the cost per conversion surpasses the desired threshold or if no conversions are recorded.

One more idea is Target CPA. This algorithm automatically does whitelisting and micro bidding to get to your desired price of conversion, renewing the sources from day to day, it’s really efficient and requires 0 efforts from a marketer.

Conclusion

Now that you know how to launch ads for Asian markets, take a profitable Gambling offer, and launch it at RichAds, using automated algorithms for optimization and high quality voluminous traffic!

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