Playson strengthens Swedish presence through Premier Gaming partnership

Playson, an accomplished igaming industry supplier, has secured a multibrand partnership with Premier Gaming to deliver a host of its leading titles to operators under the company’s network.

The large-scale content deal will see Playson seamlessly integrate its Hold and Win portfolio across Premier Gaming’s renowned operator brands in Sweden, with Royal Joker: Hold and Win, Lion Gems: Hold and Win and Luxor Gold: Hold and Win among the games set to go live. 

Licensed in both Malta and Sweden, Premier Gaming is responsible for powering several online casinos across Europe including Pronto Casino, Slothino and Premier Live Casino. Through its partnership with Playson, each brand’s portfolio will be strengthened with globally recognised titles.

This partnership underlines Playson’s ability to cater to large operator networks. By delivering engaging titles with sought-after mechanics that hold wide player appeal, Playson continues to solidify its position as a leading force in the European igaming landscape.

Blanka Homor, sales director at Playson, said: “As the company behind some of Europe’s fastest-growing online casino platforms, we are delighted to bring our renowned Hold and Win offering to Premier Gaming players. 

“It’s an honour to continue strengthening our market presence in a mature market like Sweden and we are confident that Premier Gaming’s established reputation, combined with our energetic and stimulating slots, will create a thrilling proposition for slot enthusiasts.”

Mark Zammit, CMO at Premier Gaming, said: “We are always looking to expand our offering with vibrant and exciting slots, providing our players with the best games on the market. 

“With almost five years’ experience in the Swedish market, we know Playson’s gaming portfolio will be a fantastic addition to our operator’s offering and look forward to a fruitful partnership.”