Playzia partners with First Look Games

Playzia, an innovative online casino games developer, has joined forces with First Look Games to supercharge its market presence. This strategic partnership empowers Playzia to showcase its player-centric games directly to a vast network of affiliates, amplifying its global reach and player engagement.

Established in 2024 by an industry veteran with over 20 years of experience in engaging players with games, Playzia aims to become a leading online casino games content developer and distributor. The studio focuses on producing high-quality, innovative, and localised games that players love to play, including new mechanic slots, classic slots, jackpot games, table games, instant win games, crash games and mini probability games.

With a strong launch roadmap featuring a steady stream of two new games every month, consistently on time, and three releases per month planned for 2025, Playzia is driving momentum from day one. Exciting branded content is also in the pipeline.

By joining First Look Games, Playzia gains access to a network of approved affiliates and a branded game library where it can upload game sheets, logos, images, videos and demo links for its entire portfolio. This allows affiliates to create accurate and engaging content such as reviews and previews, enhancing Playzia’s visibility among players worldwide.

Affiliates can download assets individually or in bulk, and Playzia has the option to offer select affiliates a “first look” at upcoming releases. This enables the creation of pre-launch content that builds anticipation and excitement ahead of new game launches.

Tom Galanis, CEO at First Look Games, said: “We are delighted to welcome Playzia to the First Look Games platform. Playzia’s dedication to innovation and delivering fun, player-driven games aligns perfectly with our mission to connect game studios with affiliates for effective promotion. We look forward to helping them reach new audiences and achieve their vision of becoming a leading content developer in the online gaming industry.”

Playzia commented: “We’re excited to partner with First Look Games, a leader in game marketing and affiliate connections. This partnership amplifies Playzia’s marketing efforts, giving us the right tools to showcase our entire portfolio. By leveraging First Look Games’ platform, we can enable affiliates to produce accurate content that drives player interest globally. We’re eager to see the impact this collaboration will have on our growth and success.”