RubyPlay partners with Rush Street Interactive to make its debut in the US online casino market

RubyPlay, an innovative B2B igaming development studio, has signed a landmark partnership agreement with Rush Street Interactive Inc, a leading online casino and sports betting company in the US which operates the BetRivers brand, to bring its content to BetRivers in New Jersey, marking the company’s highly anticipated entrance into the US online casino market.

RubyPlay has carefully curated an exclusive portfolio of initially five premium slot games, increasing to 15 by the end of January, for its US debut, which has been designed to meet the preferences of players across the Garden State and beyond. 

These engaging titles will be rolled out to BetRivers players in New Jersey through a phased launch, featuring standout games such as Go High Panda, followed by other popular titles like Gummy Giga Match and Immortal Ways Sweet Coin.

The portfolio showcases some of RubyPlay’s successful global hits alongside games tailored to appeal specifically to the local audience, including Diamond Explosion Patriots. The strategic rollout underscores RubyPlay’s commitment to crafting player-centric games that resonate across diverse markets while delivering exceptional entertainment experiences.

Partnering with RSI is a significant milestone in RubyPlay’s strategy to expand into regulated US states. With New Jersey a launchpad for the studio’s US entry, it is also actively preparing for expansion into other states via RSI’s BetRivers platform, including Pennsylvania and Delaware, and exploring opportunities in Michigan, West Virginia and beyond.

Rush Street Interactive (RSI) has established itself as one of the most respected and trustworthy online casino operators in the United States, known for its innovative approach to online gaming and its player-first philosophy. With a robust presence across multiple regulated states, RSI has been at the forefront of delivering premium gaming experiences through its BetRivers and PlaySugarHouse brands.

Dr Eyal Loz, chief product officer at RubyPlay, said: “We are incredibly excited to partner with Rush Street Interactive to bring our games to the US market via their BetRivers brand. Entering such a dynamic and influential market represents a major step in our global growth journey, starting with New Jersey, one of the most vibrant online casino markets in the country.

“At RubyPlay, we’ve always focused on creating memorable gaming experiences, and we’re confident that BetRivers players will find our games captivating and rewarding.”

Richard Schwartz, chief executive officer at Rush Street Interactive, said: “RubyPlay’s diverse portfolio of slots has gained recognition in global markets for its quality and entertainment value, and we’re thrilled to be the first operator to launch their content in the US.

“At RSI, we strive to put our players first offering the very best in online casino experiences. This partnership with RubyPlay aligns perfectly with that commitment. We’re looking forward to a successful collaboration as they establish themselves in the US market.”