The Best British Underwear Brands You Need To Know (And Shop)

Size range: XS-XL

Must-have: Cherry Blush Thong

For those who like a pop of colour and quirky prints, Fruity Booty brings a youthful, eco edge to lingerie. Launched in 2017 to make ‘sustainability sexy’, the brand specialises in fun fabrics, mismatched sets, and underwear-adjacent ready-to-wear – think boxer shorts, cami tops and slips. With sustainability at the heart of every piece, its limited-edition collections are made entirely out of repurposed and responsibly sourced fabrics. Our personal favourites are the brand’s cheeky cherry panties, which will make great stocking fillers this festive season.

SHOP FRUITY BOOTY