Transforming spectators into participants | iGaming Future

Michael Pedersen, Chief Commercial Officer at Livespins, says online casinos need to build communities through streaming experiences that makes it easy for audiences to become active players.

Live streaming has been a game-changer for online entertainment. Why? Because it’s intrinsically social and a powerful builder of communities.

From watching movies and listening to music, to shopping and engaging with online slots, streaming has created a new way to watch and participate in a wide range of entertainment activities.

Streaming has been transformational because it creates social interaction and engagement around activities that used to be solitary. And this social interaction builds communities.

For example, you’d watch a movie or play a few spins on your favourite slot game on your own but with streaming, you can enjoy these activities with others and as part of a community.

To be at the forefront of online entertainment, online casinos have started collaborating with streamers to promote their brands on popular streaming platforms like Twitch or Kick, and hopefully, turn some of the viewers into active players. However, with Livespins, online casinos can have the stream in their lobby, eliminating third party platforms- the viewers are players at the same time.

Livespins turns spectators into active participants, taking the player experience to the next level while unlocking huge upsides for online casinos, game studios and streamers.

The building blocks of a community

Despite the various streaming solutions used by online casinos and slot providers, none build communities in the way that Livespins does.

Our Bet with Streamers game has been packed with tools for social engagement starting with the live chat function. This allows participants to chat with the streamer and each other throughout.

We combine this with the ability to drop reactions, gifs and emojis based on the action taking place across the reels as well as dynamic polls and leaderboards.

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Shared goals strengthen communities

Interaction is a key pillar of any community, but so too is having a shared goal and being able to work towards that goal together.

Online casino and slot streaming is mostly about watching the streamer play towards their goal of landing bonuses and big wins, but with Livespins, the audience gets involved in the action, too.

As the name suggests, our Bet with Streamers game allows players to bet with the streamer – if the streamer wins, they win, it’s that simple.

This creates a group bet and a shared experience (and goals) among all players and the streamer.

Of course, each player can select their own bet amount and number of spins, personalising their experience within the community.

Bet with Streamers allows operators to go beyond traditional streaming – where audiences are passive – and make them active participants in the action.

This makes for an incredibly engaging experience and, thanks to the community that forms around the game, one that players stick with and come back to.

In fact, with Livespins and Bet with Streamers, average player session times being around 43 minutes. This makes Livespins a highly effective retention tool for online casino brands.

Streamers are the community leaders

A factor in this high engagement is the streamers available through Livespins. Every community needs its leaders, and our streamers fill that position.

Not only are they pro slot players who understand the ins and outs of each game – and the action bonus action players want to see – but they are experts at creating hype and ensuring player inclusion.

They do this through shoutouts, personalised interactions and real-time responses to what players are saying in the chat function.

It’s not unusual for players to become fans of particular streamers – each has their own style and way of connecting with players – and want to be a part of their community.

The best streamers know exactly how to engage players, bring them into the action taking place across the reels, and make them feel part of the stream.

A community within the online casino game lobby

Playing slots is a pretty solitary activity but it doesn’t have to be.

Streaming has made this online entertainment more social and interactive but has remained limited because streams often take place on third-party platforms and with no direct player involvement.

But Livespins brings streaming into the casino lobby and, through Bet with Streamers, allows spectators to become active participants.

This in turn creates a community within the casino lobby and where players return for the games but also the social interaction.

The future of online casinos is very much social and by embracing streaming, operators can create authentic connections with and between their players, turning their lobbies into thriving social hubs.

This in turn allows them to build communities and to take player retention to the next level at a time when the competition between brands is hotter than ever before.

Of course, those who work with Livespins can turn this community of engaged spectators into players, and that’s where the real magic lies.