Xtremepush signs agreement to power growth of Casino Time in Ontario

Xtremepush, the leading provider of CRM and loyalty marketing powered by AI, has signed a deal to integrate its player engagement product suite into the platform of Casino Time in Ontario, Canada.

Xtremepush’s wide range of customer engagement solutions, which help drive marketing ROI and player retention, will be utilised by the operator which recently launched its online casino solution at CasinoTime.ca.

Delivering an authentic casino experience which bridges the gap between physical and digital gaming, Casino Time is affiliated with 10 charitable gaming entertainment venues across Ontario. The new site features a premium selection of games across product verticals including slots, live dealer and bingo, with sports betting following later in 2024.

Xtremepush’s suite of optimisation and automation tools will empower Casino Time to deliver relevant, timely and hyper-personalised player experiences as it develops its online presence.

The latest agreement coincides with a significant period of growth in North America and LatAm for Xtremepush, after it signed a series of high-profile operator deals with Betsul, Senna Sport and Weebet.

Tommy Kearns, CEO of Xtremepush, said: “Ontario is a market of major significance in North America and it’s great to partner with Casino Time as it enters the online casino world for the first time.

“Casino Time was seeking a dynamic and responsive communications partner capable of extending player engagement across all channels for the benefit of the wider community. It is gratifying that our track record in the igaming world led to them opting for our solution.”

D’Arcy Stuart, CEO at Casino Time, said: “Xtremepush offers a powerful marketing automation tool that goes beyond sending emails. We are excited about the opportunities to engage our community across platforms as they explore and build their relationship with our uniquely social and Ontario-focused gaming experience.”